Iraya, translated from Sanskrit,
as ‘from the Earth’ was born out of Ayurveda.
Discover Original Ayurvedic Recipes blended
with only the finest ingredients.
Discover pure, nourishing, loving care.

Learn more

Driven by you,
Guided by Heart.

Founded by a group of experienced professionals, we are a team of scientists, strategists, designers, researchers, thinkers, doers, optimists working together to expand the possibilities of everyday consumer beauty, health and wellness products in India.

Read More

Proven Efficacy,
Clinically Demonstrated.

Athena’s Brands & Treatments are formulated with high efficacy standards and rigorously tested, proven with Independent Clinical Research Organizations (CROs) .

Read More

Dermatologically Tested,
Guaranteed Safety.

Formulated to be effective, gentle and safe, Athena’s Brands & Treatments have guaranteed dermatological safety and strictly comply to global norms.

Read More

Cutting Edge Science,
Expert Endorsed.

Collaborating with global domain experts, Athena’s formulations embrace the latest developments in Cosmoceutical science, to deliver a range of products for Hair, Skin & Consumer Health.

Read More